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2/3/09

SNL Sells Skits To Pepsi

A new low for NBC, the evil network

(AP) "As it turns out, all were paid commercials by Pepsi, made in collaboration with producer Lorne Michaels' "Saturday Night Live." The segments weren't product placement, but commercials paid for by Pepsi and produced by "SNL." Though they appeared to be sketches on "SNL," they ran during allotted commercial breaks.

NBC Entertainment Co-Chairman Ben Silverman said Pepsi paid full freight for the spots -- which sold for about $3 million per 30-second spot during the Super Bowl."

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